At Products in the News we focus on RESULTS.
We execute media and marketing plans that impact the desired target with relevant communication, compelling messages and innovative offers that grab audiences, grow traffic and response rate and then increase conversion rates (read: convert consumers into paying customers).
Take a look at our Services.
Off Line Marketing
Media Materials & Collateral
Radio & Print
Performance Marketing (CPA)
Shopping Cart Enhancements
HOW WE DO IT
We have over 50 years of hands-on experience creating successful strategic marketing plans, new product launches, and managing thriving traditional media & leading edge digital campaigns.
When we started out, we didn’t have a lot of money. Everything we did HAD to work. It made for a lot of sleepless nights. But it also led us to develop the incredibly accurate testing platform that we use today. Using proven successful strategy,minimal resources & lightning fast turnarounds we are able to quickly grow successes, minimize risk and eliminate waste.
We accomplish our goal by being singularly focused:
Make your product a HUGE success!
Let’s See What We Can Do For YOU!
Some of the brands (past and present):
WHAT THEY ARE SAYING ABOUT US
In the Marketing World Your Reputation is Your Client!
Natascha Hopkins, CEO of Capo Nata Apparel describes working with Products in the News
WHY PRODUCTS IN THE NEWS?
Because you want results …NOW!
Products in the News started as a direct response television program on the Discovery Channel and other cable networks.
At any one time, up to a million people would tune-in to see TV segments on a handful of different products, services, computer apps and even books!
Start-ups, small businesses and new products would appear on the half hour show to introduce mass audiences to their product or brand. It was affordable, because we produced the show ourselves, and procured the TV time directly with the cable networks. What quickly resulted, were clients that wanted to do more. They wanted to be on Facebook, Twitter and Instagram. They wanted more TV. More traffic to their websites and into call centers.
They wanted SEO and SEM help. They needed higher conversions from site visitors. Email, Banners, Shopping Carts, Radio, Newsprint, Magazine…
In short, what started as a TV show turned into a busy successful clients bustling for help!
PRODUCTS IN THE NEWS HAS THE EXPERTISE TO MAKE YOUR PRODUCT A SUCCESS!
Come to a Trusted Source to Get Results!
John Scherer is a long-time direct response marketing guru. As the CEO of Products in the News, he understands time is limited, resources are tight …and money is even tighter!
That’s why everything we do at Products in the News is designed to turn heads, convert traffic and drive sales.
For years, at John’s computer learning company, Video Professor, John had a mantra: Melt the Phones. It meant that you couldn’t get a sale until the customer reached out to you – so making compelling offers to targeted customers was just the beginning of the process.
Once the phone melted it was time to close the sale. At Products in the News, we close for our clients everyday. If it means capturing the right data, clean navigation through the eCommerce path, or anything else. We aim to exceed your expectations for delivering sales!
Direct Response Expertise!
Including the longest running infomercial in TV history!
We Drive Traffic to Websites!
And Once There …We Convert Them!
We Know How To Get Your Product In The News!
Decades Long Successful Track Record
We Brand Your Product!
We Know Distribution Channels
We Get Products On Retail Shelves!
New Products = New Revenue
Experts In Launching New Products & Services!
We Help Small Businesses
No Business Is Too Small To Be A Huge Success!
We Bring International Products To Market
Lower the Risk of Entering a New Market!
Digital Marketing is Our Favorite
Social Media, Email, Mobile
Social Media Experts
Facebook, Twitter, Instagram, etc.