All briefs
Every product brief on the site, newest first.
OpenAI opens a front desk for businesses inside ChatGPT
OpenAI now lets companies claim a profile in ChatGPT, feed it product data, and launch a branded agent. Most coverage framed it as Google business listings for chat. The bigger story is who writes the first answer.
· OpenAI
Databricks wants Genie to stop waiting for the prompt
Databricks wants Genie to take a goal and keep working without being asked. Analysts like the ontology underneath it. The always-on mode is not something customers can switch on yet.
· Databricks
IBM and Microsoft pitch 6,000 agents, with engineers included
Imagine Enterprise pairs IBM Consulting’s agent library with Microsoft’s stack and forward-deployed engineers. The number in the headline is softer than it looks. The real product is the engagement.
· IBM and Microsoft
The touchscreen MacBook Pro is a pricing story in a thinner case
Apple added touch to the Mac for the first time. Reviewers mostly shrugged at the touch and praised the OLED panel and the lighter body. The price ladder is the part business buyers should study.
· Apple